~ Media Training | ~ PTPR team | ~ Services | ~ Packages | ~ Proven Results | ~ Contact

PTPR - Prepare, Train, Plan & Results -- A Media Game Plan

The mountain of media can be a daunting one, but it doesn't have to be! The world of broadcast, print and Web media is not hard to master if you arm yourself and your business with the substance for success. The art of creating message points, crafting a great sound bite and a few tricks to secure style, comfort and charisma ... something anyone can achieve!

Are you launching a new product, pushing a great new book or starting a business? Your mission in the media should be to sell yourself and your business in a memorable way ~ one with a strong impact on viewers, listeners and readers. Whether you are new to the press game or an old TV dog looking for some new tricks, PTPR Public Relations & Consulting can help make the most of your media experience.

PTPR offers a variety of packages that will coach your employees in all aspects of the media game. A positive story covered by the media is free advertising and can increase your exposure by millions. And, a prepared response plan to negative media inquires can be an insurance policy that protects your company's reputation.

The PTPR team has over 20 years in the business with combined experience working with KTVK Channel 3 and Southwest Airlines. We have worked on both sides of the camera and in all aspects of the public relations world. In addition, each of us has worked as a former company spokesperson, producer, writer, reporter, segment producer and product placement pitchwoman.

~ Media Training | ~ PTPR team | ~ Services | ~ Packages | ~ Proven Results | ~ Contact

Kim's foremost passion is media and the impact it can have on people's lives. She has spent the last 12 years in the broadcast business, all in her hometown of Phoenix, Arizona. Kim spent eight years as a producer for the number one rated morning show "Good Morning! Arizona" (KTVK - Phoenix), a four-hour live program that has been a Valley favorite for nearly 15 years. As both news and entertainment, the show gave Kim the opportunity to hone her media skills in nearly every area. Breaking news, consumer stories, health and fitness, cooking and celebrity interviews were all part of a typical broadcast day. She still occasionally wears her producing hat around town working on a variety of projects. In 2005, Kim ventured into the consulting arena specializing in media & public relations, media training, promotional PR, community projects and broadcast consulting. The world of public relations opened a door for Kim to guide her clients in their effort to get noticed and provide the confidence to venture into the intimidating world of modern media. Tapping into a contact list that spans over a decade, she has built relationships with professionals in broadcast, print and interactive media -- both locally and nationally. Her main goal is to arm clients with the knowledge and fortitude to introduce their brand to the masses through the power of publicity. As the media landscape goes through many changes, Kim remains on the cutting edge and continues her fight to bring clients the exposure they crave. Kim holds a Bachelor's degree in broadcast communications and a Master's degree in communication studies from Arizona State University. She is an active member of PRSA. >>> Kim Rockley on LinkedIn

When it comes to media relations, Rachel Harris has extensive experience on both sides of the camera. As the local media spokesperson for Southwest Airlines (1992-1998), Rachel secured multiple positive stories for the growing airline. In addition, she also provided internal media training to Phoenix-based Southwest employees. Her on camera appearances and public relations skills impressed KTVK (Channel 3) enough to recruit her from the carrier in 1998. From 1998 to 2001, Rachel was a producer for the number one rated program, "Good Morning! Arizona" seen on KTVK. Her tenure with the morning show gave her a producer's perspective and taught her what companies and individuals need to do to get their product on the air. In 2003, KTVK asked Rachel to help launch a new morning show called "Your Life A to Z" hosted by Valley favorite Heidi Fogelsong. For the next four years, Rachel produced, occasionally co-hosted and regularly appeared in numerous segments for the popular program. Rachel also field produced and fronted live shots as well as packaged pieces for the show. Her job as a producer also required her to regularly coach on-air guests so that their segments were interesting, visual and stimulating to both the show host and the viewers. In 2008, Rachel accepted an offer to become a freelance beauty and lifestyle reporter for an online women's magazine called My Sweet Connection. Her bi-monthly column comes to life on "Your Life A to Z" with her regular television segments, Beauty & Life on a Budget. Rachel's articles can be found at azfamily.com/yourlife. Rachel earned her Bachelor's degree in journalism from the University of Texas at Austin. During college, she worked full-time, completed internships with an advertising agency in Dallas and an Austin radio station. >>> Rachel Harris on LinkedIn

~ Media Training | ~ PTPR team | ~ Services | ~ Packages | ~ Proven Results | ~ Contact

Prepare ~ be prepared for media requests and/or pitches

Train ~ make sure employee spokespeople are trained on how to pitch & conduct interviews

Plan ~ rehearse & gather data and visuals needed for segment/interview

Results ~ watch interview back, monitor customer response and/or sales

1. Each client will receive a phone consultation to discuss the needs of the company/individual.

2. After specific needs are identified, the client will decide which services they are interested in from the list below.

3. The size and length of the seminar or workshop will be decided based on the packages offered (see below).

~ How to:

• Understand your media market
• Develop your message for media
• Prepare for your television/radio/print interview
• Craft a sound bite
• Land the big interview
• Get noticed/grab your audience
• Create buzz for your product or business
• Manage a crisis before it becomes one
• Create a media contact list
• Design a press kit
• Implement your media tool kit
• Avoid interview traps
• Shake the nerves

~ Five steps to sound bites
~ Improve/control body language
~ Learn what viewers/listeners/readers want
~ Appearance and presentation - what to wear (or not), make-up tips, etc.
~ Media dos and don'ts
~ Tips from backstage
~ The producer's picks

~ Media Training | ~ PTPR team | ~ Services | ~ Packages | ~ Proven Results | ~ Contact

The "Prep It" Package (two-hour session)

Includes overview of current media market, how to craft a basic pitch , and several client choices from pitch list.

The "Pitch It" Package (half day ~ four hours)

Training on media background, learning to pitch a variety of outlets, the importance of press releases and media alerts and several client choices from pitch list.

The "Place It" Package (full day workshop ~ eight hours)

Basics of placing media, how to prepare for interview, mock interview scenarios, each participant taped (DVD included).

The "Press Pass" Package (two-day seminar)

Two days of intensive training that teaches company how to prepare, plan, pitch, place and perform on camera. In the two day workshop most of the pitch list is covered. Each participant receives DVD of performance.

~ Training can be done one-on-one, small group, workshop or seminar. Since no client needs are the same, please call for quotes (602-686-7890) or click here fill out online quote form. Prices are for Phoenix-Metro area only.

~ Media Training | ~ PTPR team | ~ Services | ~ Packages | ~ Proven Results | ~ Contact

© 2006-2010 PTPR Public Relations and Consulting ~ P.O. Box 41787, Phoenix, AZ 85080
602.686.7890 ~ ptpr@cox.net

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